The Group connects mobile new media content publishers and marketers using proprietary technologies and platforms, facilitates coupled matching of e-commerce products, interactive entertainment products, etc. with mobile new media traffic through supply side platform (“SSP”) services and demand side platform (“DSP”) services to facilitate user consumption behaviors, and charges profit-sharing fees according to transaction amount, conversion volume and other performance indicators. The Group doesn’t provide services based on the marketing budgets of marketers. Instead, we are committed to helping our marketers direct to consumer (“DTC”) to facilitate consumption transactions. Close cooperation with marketers in a model of cost per sale (CPS) is a characteristic of the Group’s business model.
Under our SSP service and DSP service, the Group, via hyperlinks, publishes the products of marketers (such as games, e-commerce products, online literature, mobile app and applet promotion projects, etc.) at the marketing points of mobile new medias (such as the shopwindow of Douyin and the manu bar of WeChat official accounts) available to the internet users for purchase, toping up, or download and installation, thus achieving marketing target. The role of the Group in the marketing business is to match media profile and product profile, and to promote the consumption transactions of products at the marketing points under the help of the data models. We provide an intelligent platform for business cooperation between marketers and content publishers in the form of matching transaction.