Through participation in the mixed-ownership reform of state-owned cultural enterprises, Joy Spreader, as a listed private technology company, integrates its advantages in market mechanisms, efficiency and effectiveness, and technological innovation with state-owned enterprises' advantages in capital, resources, technology and management. The Group cultivates proprietary traffic and actively develops new digital businesses in the entertainment industry.
In AIGC, the Group continuously promotes the industrial application of AI technologies in digital content production. In 2024, Poly Digi-Entertainment, together with JD Technology, Volcano Engine and Joy Spreader Group, established Poly Digi-Entertainment AIGC Laboratory to conduct R&D and industry applications around AIGC multimodal content production technologies. The Group continues to explore AI-driven industrialized film and television production models, applying AI to scriptwriting, storyboarding, production, editing and content operations, and advancing digital content production toward standardization, scale and intelligence.
The Group continues to promote the application of Web3.0 and blockchain technologies in the culture industry. Through industrial platforms such as Poly Digi-Entertainment, it explores industrial applications of blockchain in digital entertainment, digital asset operations, digital copyright confirmation and cultural IP digitization. Related businesses focus on digital incubation of cultural IPs, on-chain evidence preservation, copyright traceability and standardized digital asset operations, promoting the integrated development of digital technologies and the culture industry.
Digital Asset Services
The Group participates in building and operating "Kongjian", a film and entertainment digital asset service platform. Relying on its blockchain technology system, it explores business models including digital incubation of cultural IPs, digital asset operations, on-chain evidence preservation and copyright traceability, advancing the digital operation of cultural content and IP resources.
The Group continues to build its film and entertainment and digital content businesses. Through investment, production, contracting and industry cooperation, it is creating a diversified digital content matrix covering theatrical films, TV dramas, variety shows, premium short dramas, vertical short dramas, AIGC original series and interactive film-game works. The Group also promotes the integration of AI, blockchain and other digital technologies with entertainment content creation, production and distribution, exploring a standardized, large-scale and digital content production system.
Representative Film and Television Works
The Group has participated in investing in, producing and contracting theatrical films including 《循环街区》(Loop Street), You are by My Side, Another Day Of Hope, 《高桩狮妹》(High-Pole Lion Sister), The Tipping Point and Ping-Pong: The Triumph. It has also participated in producing the TV drama To Our Dreamland of Ice and variety shows including 《运动者联濛》(Sports with Meng) and 《冠军驾到》(Here Comes the Champion). Among them, Another Day Of Hope won Best Small and Medium-Budget Feature Film at the 37th Golden Rooster Awards.
The Group continues to expand premium web drama and short drama production, with works including 《重燃》(Rekindled), Rising from the Ashes, Devote 100 Days to Loving You and My Cat-astrophic Lover. It continues to diversify into political intrigue, urban life, ancient costume and suspense genres. Leveraging its digital content production system, the Group advances the large-scale and industrialized production of short dramas and builds a multi-category digital content matrix.
The Group continues to explore AI-enabled full-workflow industrialized film and drama creation, applying AI technologies to scripts, storyboards, production and editing. Its AI original series include 《觉醒归来,他的身份藏不住了》(Awakening: His Identity Is Exposed), 《镜中娇妻》(The Sweet Wife in the Mirror), 《进城儿媳嫌穷,我觉醒黄金瞳》(Despised as a Poor Daughter-in-law, My Golden Eyes Awakened), 《我的婚前房你抢不走》(You Cannot Take My Pre-marital House) and 《妈咪,我是一条小小招财鱼》(Mommy, I Am a Lucky Little Fish).
The Group actively explores new digital content forms integrating film, gaming and interactive entertainment, building an interactive film-game digital content ecosystem. In September 2025, the interactive film-game work 《我打不过漂亮的她们》(I Can't Beat These Pretty Girls) launched on Steam, WeGame, TapTap, Bilibili Games and other platforms. Integrating interactive storytelling, gaming experience and digital content expression, it further expands the Group's presence in interactive entertainment and digital content.
Deepening AIGC Empowerment
Creating Online and Offline Full-case Marketing